About

Rusalin Iliev is a programmer and photographer based in Varna, Bulgaria. For more than 22 years he has worked in e-commerce technology — building and deploying software solutions for businesses, and more recently machine learning and automation. He specialises in product photography for online stores and online advertising.

The studio grew out of that work: unable to find good enough imagery for the websites and online stores he was building, he created his own. A long background in design and development shapes how he shoots — images built to work as website hero headers and advertising banners, not just to look good. He also consults e-commerce teams on setting up their own in-house studios, trains their staff, and supports them afterwards with guidance and photography when needed.

Rusalin partners with Bulgarian fashion agencies, regularly shooting tests and portfolio sessions for new models. Over the past 10 years his work has been published in leading Western and Bulgarian print magazines — including the French fashion magazine MALVIE, two Marika covers, Top Posters, ELLE and Odisei.