Photography for people and brands that want to stand out.
View the WorkPublished in
Model tests, portfolios and editorial images that get you noticed.
See model workYour product is good. Make it look expensive. Photography for e-commerce, advertising and brands.
See product workNot just photographs. Images designed to make people stop scrolling, remember your brand and want to see more.
E-commerce · Advertising · Campaigns
Editorial · Campaigns · Lookbooks
Model tests · Portfolios · Portraits
Varna, Bulgaria
15,000+
Products photographed
E-commerce · Advertising · Fashion · Catalogues
Recent series from the studio. Open any of them to see the full gallery.
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The studio's editorial and fashion work has appeared in print: the French fashion magazine MALVIE (2022 to 2025), two Marika covers (issue 2203 in 2022 and issue 4619 in 2023), Top Posters, and the Bulgarian titles ELLE and Odisei.
A photography studio in Varna, Bulgaria. We shoot products and people for brands at home and abroad.
Why I shoot differently. Before photography, I spent more than two decades building software for online businesses. That background taught me to think about images not only as photographs, but as tools: images that have to work on a product page, in an advertisement, in a campaign or across social media.
The studio itself started out of necessity. I kept building online stores that had no decent product images, so I set up my own studio and learned to shoot the products myself. Today I photograph products, fashion and portraits for clients in Bulgaria and abroad, and I consult e-commerce teams on building their own in-house studios and training their staff.
I also partner with Bulgarian model agencies: for more than 15 years I have been shooting tests for new faces and portfolio sessions for working models. My work has been published in Western and Bulgarian magazines, including MALVIE, Marika and ELLE.
Notes and photos from recent shoots, new series and magazine features.
Read the Journal
The essence of "Katerina and the Sea" unfolds not only in story but in mood and gesture. Here, the sea is a silent witness to a quiet inner journey, ca...
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We chose the Beloslav ferry for its unique blend of industrial grit and natural light, creating a space where fashion and environment converse silently...
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This series captures a fresh dialogue between athletic discipline and coastal elegance through the lens of Varna-based photographer Rusalin Iliev. Miss...
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This series redefines swimwear photography by stripping away color and focusing on form, texture and light. Captured with the Hasselblad X2D 100C on th...
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The September issue of MALVIE Magazine brings a fresh perspective on tropical fashion, captured through the lens of high-fashion photography. Martina G...
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We captured Iveta Avdzhijska along the Black Sea shore, blending natural light with the rugged coastal landscape to reveal a quiet strength. The sessio...
Read MoreQuick answers on pricing, services, image rights and booking.
Studio rates start around €960 per day for product photography and €1,560 per day for fashion and model shoots (photographer, medium format camera and lighting). A full production with model, make-up and styling comes to about €2,235 per day. You choose the final images you license after the session, and retouching is included - see the pricing page or get in touch for a quote.
Yes. Product and advertising photography for e-commerce, catalogues and campaigns is the studio's core work - with over 15,000 products photographed, shoots scale to large catalogues while keeping a consistent, aesthetic look.
Yes. Rusalin Iliev has worked with model agencies for more than 15 years, shooting tests for new faces and portfolio updates for working models, in studio and on location. See the model tests page for details and booking.
Yes. Rusalin Iliev works regularly with international clients and has been published in leading Western magazines. The studio operates in English and Bulgarian and can coordinate shoots remotely.
Product and advertising photography for brands and online stores, fashion and editorial work, model tests and portfolio shoots, and studio portraits. Cityscape and landscape series are personal projects.
The studio is based in Varna, Bulgaria, and works by appointment. Contact us by phone or email to arrange a session.
Pricing is à la carte: after the shoot you select and license the images you need, with commercial usage priced by where they will be used (web, print, magazines, outdoor). Retouching of the selected images is included.
