A photography studio in Varna, Bulgaria. We shoot products and people for brands at home and abroad.
Rusalin Iliev is a programmer and photographer in Varna, Bulgaria. He has spent more than 22 years building software for online businesses, and lately machine learning and automation systems. His photography work is mostly product photography for online stores and online advertising.
The studio grew out of that work. He couldn't find good enough imagery for the websites and online stores he was building, so he started shooting his own. His background in design and development still shapes the way he shoots: the images are made to work as website headers and ad banners first, and to look good second. He also helps e-commerce teams set up their own in-house studios, then trains the staff and stays available afterwards for advice or a shoot when they need one.
Rusalin works with Bulgarian fashion agencies and shoots tests and portfolio sessions for new models. His work has appeared in Western and Bulgarian print magazines over the past 10 years: the French fashion magazine MALVIE, two Marika covers, Top Posters, ELLE and Odisei.
Varna, Bulgaria
Recent series from the studio. Open any of them to see the full gallery.
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The studio's editorial and fashion work has appeared in print: the French fashion magazine MALVIE (2022 to 2025), two Marika covers (issue 2203 in 2022 and issue 4619 in 2023), Top Posters, and the Bulgarian titles ELLE and Odisei.
Notes and photos from recent shoots, new series and magazine features.
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We chose the Beloslav ferry for its unique blend of industrial grit and natural light, creating a space where fashion and environment converse silently...
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This series captures a fresh dialogue between athletic discipline and coastal elegance through the lens of Varna-based photographer Rusalin Iliev. Miss...
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This series redefines swimwear photography by stripping away color and focusing on form, texture and light. Captured with the Hasselblad X2D 100C on th...
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The September issue of MALVIE Magazine brings a fresh perspective on tropical fashion, captured through the lens of high-fashion photography. Martina G...
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We captured Iveta Avdzhijska along the Black Sea shore, blending natural light with the rugged coastal landscape to reveal a quiet strength. The sessio...
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Working again with Valeria is always a rare and rewarding experience. Despite her limited time in Bulgaria, she brings a natural confidence that transf...
Read MoreQuick answers on pricing, services, image rights and booking.
Studio rates start around €960 per day for product photography and €2,235 per day for shoots with a model, billed à la carte - you choose the final images you license after the session, and retouching is included. The exact price depends on scope - see the pricing page or get in touch for a quote.
Yes. Product and advertising photography for e-commerce, catalogues and campaigns is the studio's core work - with over 15,000 products photographed, shoots scale to large catalogues while keeping a consistent, aesthetic look.
Yes. Rusalin Iliev works regularly with international clients and has been published in leading Western magazines. The studio operates in English and Bulgarian and can coordinate shoots remotely.
Product and advertising photography, fashion and model photography, studio portraits, still life, and cityscape and landscape work.
The studio is based in Varna, Bulgaria, and works by appointment. Contact us by phone or email to arrange a session.
Pricing is à la carte: after the shoot you select and license the images you need, with commercial usage priced by where they will be used (web, print, magazines, outdoor). Retouching of the selected images is included.
