A Varna-based photography studio devoted to light, intention and craft — capturing brands, products and people with a timeless sensibility.
Rusalin Iliev is a programmer and photographer based in Varna, Bulgaria. For more than 22 years he has worked in e-commerce technology — building and deploying software solutions for businesses, and more recently machine learning and automation. He specialises in product photography for online stores and online advertising.
The studio grew out of that work: unable to find good enough imagery for the websites and online stores he was building, he created his own. A long background in design and development shapes how he shoots — images built to work as website hero headers and advertising banners, not just to look good. He also consults e-commerce teams on setting up their own in-house studios, trains their staff, and supports them afterwards with guidance and photography when needed.
Rusalin partners with Bulgarian fashion agencies, regularly shooting tests and portfolio sessions for new models. Over the past 10 years his work has been published in leading Western and Bulgarian print magazines — including the French fashion magazine MALVIE, two Marika covers, Top Posters, ELLE and Odisei.
Varna, Bulgaria
A visual journey through selected series — each image reflects a dedication to preserving life's beauty and significance. Crafted with creativity and precision.
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The studio's editorial and fashion work has appeared in print — including the French fashion magazine MALVIE (2022–2025), two Marika magazine covers (issue 2203, 2022 & issue 4619, 2023), Top Posters, and Bulgarian titles ELLE and Odisei — a record of craft, collaboration and the pursuit of light.
Thoughts, behind-the-scenes notes and featured shoots — a running journal of the studio's most recent work and ideas.
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The September issue of MALVIE Magazine brings a fresh perspective on tropical fashion, captured through the lens of high-fashion photography. Martina G...
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We captured Iveta Avdzhijska along the Black Sea shore, blending natural light with the rugged coastal landscape to reveal a quiet strength. The sessio...
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Working again with Valeria is always a rare and rewarding experience. Despite her limited time in Bulgaria, she brings a natural confidence that transf...
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We explored the quiet strength of natural expression in this portrait test shoot with Miroslava. The choice of PhaseOne camera paired with ProfotoD2 li...
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There is a rawness to the Black Sea coast that demands a stripped-back approach. We worked with natural light and the rugged textures of the rocky shor...
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This black and white studio portrait of Emanuela captures the intersection of precise lighting and minimal styling. Using Profoto D2 strobes, the light...
Read MoreQuick answers on pricing, services, image rights and booking.
Studio rates start around €960 per day for product photography and €2,235 per day for shoots with a model, billed à la carte - you choose the final images you license after the session, and retouching is included. The exact price depends on scope - see the pricing page or get in touch for a quote.
Yes. Product and advertising photography for e-commerce, catalogues and campaigns is the studio's core work - with over 15,000 products photographed, shoots scale to large catalogues while keeping a consistent, aesthetic look.
Yes. Rusalin Iliev works regularly with international clients and has been published in leading Western magazines. The studio operates in English and Bulgarian and can coordinate shoots remotely.
Product and advertising photography, fashion and model photography, studio portraits, still life, and cityscape and landscape work.
The studio is based in Varna, Bulgaria, and works by appointment. Contact us by phone or email to arrange a session.
Pricing is à la carte: after the shoot you select and license the images you need, with commercial usage priced by where they will be used (web, print, magazines, outdoor). Retouching of the selected images is included.
